I had the pleasure to participate in the What’s Intimate about Data Seminar organized by the Intimacy and Data-Driven Culture project at the University of Turku in Finland. It was really nice to share the stage with Minna Ruckenstein and Deborah Lupton even if virtually. Given the times the event was online, but there is the nice side effect of having everything recorded, so here is the talk. This is another version of the perils of visibility talk I had given last spring at CHI Nordic, but it has a few new ideas and I am almost ready to finish this paper and get it out there.